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our clients

simpler, smarter casting

What do we mean by simpler, smarter casting? It's taking advantage of unique interactive tools to review talent and organize your priorities. Crafting flexible, custom solutions to fit your project's scope, timing, budget, and creative criteria. Managing multiple casting sessions anywhere on the planet from a single, secure website. Tapping into the proven expertise of people who understand your business, the pressures you face, and what you're trying to achieve.

Our Story

RedPenny wasn't hatched overnight. We've evolved our brand of simpler, smarter casting through more than 20 years in the business. But if there was one tipping point in that evolution, it was a worldwide project we worked on for Microsoft.

This project called for casting talent in nine different countries. The creative brief described talent in numerous categories, different ethnicities, and the complete spectrum of ages.

The casting call was sent out, what we got back included every imaginable format. After receiving image files with no quality standards and no structure to make sense of it all, the focus quickly shifted from making great creative choices to just trying to keep the process from spiraling into chaos.

What we bring to casting boils down to three things:

First, knowing where to find the best talent. We understand what our clients want and we know where to find that talent.

Second, superior production quality. Talent has to be properly lit and photographed by professional photographers, or how can you possibly assess what you're looking at? We also put all of our castings on video, regardless of whether it's a print or TV project. Doing this allows our clients to see the real personality of the talent.

Finally, last but certainly not least, organization. Our interactive online proprietary system lets you arrange and share casting choices in a clear, intuitive presentation. And it can be updated as a project evolves to make the whole process run smoothly and efficiently.

Now that is just part of our story. Whether your casting needs requires one child for a shoot in Indianapolis or a gang of elephant riders halfway around the globe, RedPenny is your answer. Have a look around our site for more on how Simpler, Smarter Casting can save you time, money, and a lot of headaches.

what we do


Commercial, lifestyle, Fashion as well as "street" and "real people" casting around the world, our teams will find what your clients need.

Social Media Stats

Social Media is the next level of gaining exposure for brands. Our systems link to Instagram so you can see the latest update on a talent's number of followers.

iPad Talent Data

At the casting, talent enter their current information on iPads that sync with our software so we can share that data immediately with production.

Interactive Tools

Our web posting includes tools to categorize the talent, enter notes, and mark selected favorites. Each talent has all pertinent sizes listed.
View Demo

our clients

  • all
  • Financial
  • Energy
  • Lifestyle
  • Automotive
  • Pharmaceutical
  • Motion

Chase Private Client

Financial, Lifestyle


Pharmaceutical, Lifestyle

Four Seasons Hotels

Hospitality, Lifestyle



Chase Bank

Lifestyle, Financial

US Trust

Financial, Lifestyle


Energy, Lifestyle

Visit Las Vegas




what our clients say

The Casting was extremely specific, corporate-directed requirements: Nigerian, Angolan, Kazakh, Saudi and Indonesian talent in addition to Caucasian, African American, Hispanic and Pan-Asian. RedPenny nailed it, they provided fantastic professional talent and phenomenal street casting. Their real people turned out to be the stars of the 12-day shoot. By far, the best solution I have seen for organizing, sorting and presenting talent is RedPenny's web-based interactive software.

Jamie Appelbaum

Senior Art Producer / mcgarrybowen
You're in a hotel lobby in Bangkok at 2:00 in the afternoon. The talent arrives from the U.S. and the Client decides you need someone different, but you're scheduled to start shooting in the morning. You quickly log on to the Casting site, that was done by RedPenny, easily pick another model using not only stills but video and your new talent arrives from Hong Kong by 8:00 a.m. the next day. Who else can deliver that? International scale and super high quality, right to you, whether you're in New York City or Bora Bora.

Michael Ancevic

Partner & Chief Creative Officer The Fantastical
On Monday, we exchanged emails about setting up introductory meetings. On Wednesday, before we'd even met, I called RedPenny and said, "I need casting by tomorrow". In less than twenty-four hours they delivered. Over 100 male and female athletes had come into the casting. That night, client made a selection, and by Friday we booked the models for a Monday shoot. Now thats service and attention to detail. I was also extremely impressed by the interactive website, which makes selection easy and grouping talent was a feature I loved.

Jeff Griffith

Creative Director / Men's Health Magazine
My projects like everyone else's are often fast, budget-conscious and unpredictable. Quality is always non-negotiable. RedPenny gets it. Their presentation is excellent and they always deliver on time with professionalism and good humor. They make my job easier, which is not a simple task.

Cliff Lewis

Executive Producer / Droga5
Casting was crucial to the success of this multiple-day shoot. RedPenny knocked it out of the park with fantastic presentation, and delivery of quality talent to satisfy a demanding worldwide cultural casting brief, that called for Angolans, Saudis, Nigerians and Kazakhs. The agency and client were thrilled.

Doug Menuez

These guys understand casting. We did a project with them where we cast in nine different countries. It was all integrated into one area where you could manage all the talent with ease. It doesn't get any better.

Dana Neibert

RedPenny's incredible casting for our global Minute Maid campaign was an imperative piece to our puzzle. Their efficiency helped to avoid a delayed production schedule. The casting was so tremendous that our end client established brand demographics that were not intended for the campaign. The talent was picture perfect, and blended in to our campaign seamlessly. A sincere thank you!

Chris Crisman

Locations are a big part of what I do, but the people I put in those locations make all the difference. RedPenny just gets it. Their presentation is excellent, the software they use is intuitive and allows my clients to sort talent quickly into groups and make notes. And the fact you get all the talent sizes right on the site, NO one else does this.

Andy Anderson


recent posts

06 Sept

Stride Rite

Casting 25 kids for Stride Rite's holiday campaigns.

We saw around 300 kids in a 2 day period.

Much fun with the kids.

We love what we do!

05 Aug

Beazley Insurance

Another successful project with Beazley Insurance.

What started out as a simple talent spec ended up being more complicated than we thought, with additional roles needed as the concepts evolved.

25 May

75 roles for Visit Las Vegas

We cast this project in both Los Angeles and Las Vegas, uploaded stills and video for over 500 talent.

This project was a chalenge, but our team pulled it off.

The team


Doug Mangskau

Doug is the Head Casting Director at RedPenny. He has been the driving force behind award winning ads having cast hundreds of campaigns for both Print and TV for the past 20 years .


Trevor David

Trevor spent years working in editing and visual effects on feature films before switching gears and has been working in print and commercial casting for the past 10 years.


Tom Nisenson

Tom has been working for Red Penny Casting for the past 5 years, and is a graduate of the School of Visual Arts in New York.