Men's Health / BMW Posted:September 2013

When Men’s Health magazine first told us about The Triple Threat project we were very excited. Then we had to figure out how to find a diverse group of urban men who were risk takers with their career, sports and life in general. As often happens with the creative process, once the wheels got rolling, things took off.  We presented the client with over 30 candidates from around the country.  After the magazine and BMW had picked the three hero talent, we coordinated all the booking details right down to flying them in to NY.  Photography by James Salzano.