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Pepsi Posted:February 2014

For this assignment, RedPenny was asked to present talent who were passionate about football. So passionate that they'd be willing to spend the day in the freezing wind and cold at the Meadowlands Stadium, cheering on their imaginary team. Once produced, the ads saturated the NY metropolitan area in the weeks leading up to the Super Bowl. After seeing the ads, we think the talent kicked the polar vortex on to the field and helped the photographer create strong, effective images. Photography by Marcus Smith.