RedPenny understands that our energy clients may not only require a national reach, but a global reach as well.
For our Chevron campaign, this entailed casting 'globally' to represent many different nations. Hundreds of actors. Street casting up the avenue and across the river. 5+ days of casting. It all came together on our user-friendly casting site where more than 100 talent were booked for a week of shooting.
Here's what the art producer, Jamie Appelbaum had to say: The specs entailed "extremely specific, corporate-directed requirements: Nigerian, Angolan, Kazakh, Saudi and Indonesian talent, in addition to Caucasian, African American, Hispanic and Pan Asian. RedPenny nailed it by providing plenty of choices, fantastic professional talent and phenomenal street casting. Their real people turned out to be the stars of the shoot.