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"Simpler, Smarter Casting"

  • Digital, Print, Fashion, Commercial, Editorial and Web.
  • Global Contacts and Experience.
  • Professional photographers shoot all our video and stills.
  • Talent Database with thousands of images.
  • Studio centrally located in NOHO, Manhattan.
  • Private conference room for clients to view casting.
  • State of the art digital equipment, both stills and video.
  • Casting that's posted to a custom website using software developed specifically for our clients.


With RedPenny's custom web posting service, you can review and update a project whenever you want, from anywhere, with web access. Our proprietary software seamlessly integrates all of your latest talent choices -- whether it's a single casting or from multiple sources around the globe -- into one flexible, easy-to-use interface.

Three things make RedPenny unique:

The quality of our digital imagery is first rate. All models are expertly lit and shot by professional photographers who understand what you need to gauge talent. We also shoot high-quality video of each subject and post a QuickTime clip alongside the still images. We think it's a great way get a feel for whether someone has the right personality and attitude. And our clients agree; they love this feature. We were the first to offer this service.

Our platform is an incredibly efficient management tool. With a few intuitive mouse clicks you can group talent, create your own categories, drill down for details on each individual talent and compare notes with other people on the project. Your selects and custom groupings are securely saved for future reference. Once the final verdicts are in, all relevant talent information is readily available under the custom category "Approved" for your production team.

We offer only the best casting choices. RedPenny works with great agencies to get the ideal mix of experience and fresh talent. We don't do cattle calls; we apply a discriminating eye developed over decades in the industry. We deliver all of this through a simple web-based platform that's earned high praise from our clients. Just check out the testimonials and see what they are saying. But to really see what we're talking about, just take our demo tour.

Contact us for your casting needs; we have various solutions that we are sure will meet your budget and expectations. We look forward to providing you with a detailed estimate for your next project.