RedPenny wasn't hatched overnight. We've evolved our brand of simpler, smarter casting through more than 20 years in the business. But if there was one tipping point in that evolution, it was a worldwide project we worked on for Microsoft.

This project called for casting talent in nine different countries. The creative brief described talent in numerous categories, different ethnicities, and the complete spectrum of ages.

Naturally, it got crazy.

The casting call was sent out, what we got back included every imaginable format. After receiving image files with no quality standards and no structure to make sense of it all, the focus quickly shifted from making great creative choices to just trying to keep the process from spiraling into chaos.

We said, "There's got to be a better way of doing this".

The result is RedPenny.

What we bring to casting boils down to three things:

First, knowing where to find the best talent. We understand what our clients want and we know where to find that talent.

Second, superior production quality. Talent has to be properly lit and photographed by professional photographers, or how can you possibly assess what you're looking at? We also put all of our castings on video, regardless of whether it's a print or TV project. Doing this allows our clients to see the real personality of the talent.

Finally, last but certainly not least, organization. Our interactive online proprietary system lets you arrange and share casting choices in a clear, intuitive presentation. And it can be updated as a project evolves to make the whole process run smoothly and efficiently.

Now that is just part of our story. Whether your casting needs requires one child for a shoot in Indianapolis or a gang of elephant riders halfway around the globe, RedPenny is your answer.

Have a look around our site for more on how Simpler, Smarter Casting can save you time, money, and a lot of headaches.