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Our Two Cents...
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    Sub Zero

    Posted: February 2016

    The creative brief called for talent whom are upscale in a warm, relatable, real way to go with the upscale location. Here’s the...

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    Diet Coke

    Posted: February 2016

    "Think Mandy Moore", the creative spec said. They wanted a clean, classic look of sophostication. Our feeling is, the more direction in the casting spec, the better we can be at nailing down what...

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    PNC Vet

    Posted: February 2016

    It was a treat to work with globe-trotting photographer Rob Howard during a rare NY shoot.  In addition to veterinarians, we cast boutique owners, farmers, doctors, accountants, and...

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    Westin Kids

    Posted: January 2016

    When Westin Family Resort of Starwood Hotels needed inquisitive, engaging kids we called in our favorite kids from our favorite agencies and asked them engaging questions during the casting....

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    Anti Smoking Campaign

    Posted: August 2015

    We have fun with all our projects. This one was extra fun. Casting dancers, rappers, all things hip hop.  What could be better?  This: calling the talent to tell them they’re going...

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    KEDS

    Posted: February 2015

    For this assignment from KEDS, we were asked to present real-looking (read approachable) models, very tall (close to main talent Taylor Swift's 5'11" height) and thin. (wait for it) But not too...

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    Target

    Posted: January 2015

    What's our favorite kind of project?  The ones that involve casting of kids.  Even better when it's an ad campaign for literacy.  To best capture the personalities of the 150 kids...

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    Tate & Lyle

    Posted: January 2015

    RedPenny cast bonafide families, siblings and 25 other roles for Tate & Lyle's Making Food Extraordinary...

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    US Trust

    Posted: December 2014

    Hill Holliday’s Boston crew called on RedPenny to cast this NY shoot. As always, it was tons of fun working with art producer Kate...

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    Verizon

    Posted: January 2015

    Photographer Richard Schultz called on RedPenny to source talent to portray firefighters, EMS workers, and police officers for an LA-based photoshoot. Judging by the final ads, the shoot went...

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    JP Morgan Chase

    Posted: May 2014

    The globetrotting photographer Richard Schultz came to us with a CHASE project that needed more than just good looking talent. The agency supplied us with detailed talent specs which was a major...

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    Pepsi

    Posted: February 2014

    For this assignment, RedPenny was asked to present talent who were passionate about football. So passionate that they'd be willing to spend the day in the freezing wind and cold at the Meadowlands...

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    NTT Data

    Posted: December 2013

    Photographer David Katzenstein called on RedPenny to cast talent representing multiple cultures and occupations for 32 roles. Once the casting site was live, the project moved into high gear...

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    Men's Health / BMW

    Posted: September 2013

    When Men’s Health magazine first told us about The Triple Threat project we were very excited. Then we had to figure out how to find a diverse group of urban men who were risk takers with...

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    Chevron

    Posted: November 2013

    Hundreds of actors. Street casting up the avenue and across the river. 5+ days of casting. It all came together on our user-friendly casting site where more than 100 talent were booked for a week...